← sasta.ai
New for 2026
[ The applied intelligence studio ]

Welcome to SÁSTA.
Come on in.

All you have to bring is the idea.

Clients anywhere · open 24 hours · a person is always behind it
Your stayThree ways to check in

Every stay is Herb, the AI operator: it answers the website, the phone and texts, takes every lead down properly, books, and hands you one card to approve. Each stay includes the one before it. Founding rates hold for 2026.

A red rotary phone on a chrome counter
from$500+ $149 / mo
Herb Front Office
The Front Office Getaway
from $500 · $149 / mo · month to month
  • On the website you already have, typed or spoken
  • Every conversation to your email and text within a minute
  • Add a dedicated number Herb answers 24/7, summaries to email, text or Slack: $1,500 + $500 / mo
  • Front Door website rebuild, $3,500–7,500, when the site is part of the problem
The Desk: a receptionist at a chrome front desk
setup$12,500+ $1,250 / mo
Herb Desk
The Desk Suite
$12,500 · $1,250 / mo · 6 months
  • Everything in the Getaway, plus the website rebuilt and a persona in your voice
  • The Desk: Today, bookings, pipeline, tasks, team roles, activity log
  • Call vault sealed with AES-256, every open logged
  • Privacy controls, hot-lead texts, a 5 pm summary, a monthly review call
A crew member with his rig on a lakeside deck
from$25,000+ $2,500 / mo
Herb Platform
The Platform Estate
from $25,000 · $2,500 / mo · 12 months
  • Everything in the Suite, plus one vertical module Herb runs for you
  • Clinic journey & QC · property work orders · dispatch & crew days · growth engine
  • Quoted per engagement; compliance scope separate, no HIPAA claims

Minutes beyond a plan are $0.20 each, itemised. No unlimited voice, ever. Month to month on the Getaway; annual prepay gets two months free.

Leave the ringing behind
Before
An owner buried in paper, three phones ringing
Every call is you. Every lead is a sticky note.

The phone rings while you're with a customer. The website form goes to a mailbox nobody checks. The best lead of the week came in at 9 pm and got a reply on Thursday.

After
The owner with his feet up, coffee in hand, Herb on the little screen
Herb answers. You approve. Feet up.

Herb picks up in one ring, takes the lead down properly, books it or texts you a card. You tap once. At 5 pm you get the day in six lines. Nothing goes out without you.

AmenitiesYour host, on request
A calm clinic lobby of tomorrow
Built, trained, and left working.
Consulting & private developmentStrategy, systems, AI workflow design, custom builds. Quarter hours, weekly statement. 10-hour block $1,350.$150per hour
On-site dayTraining, set-up, workshops. Half day $700. Includes a written leave-behind.$1,200+ travel at cost
Advisory retainerUp to 12 hours, a standing weekly call, same-day answers by text. 3-month minimum.$2,000per month
Appearances & talksKeynote, panel, team session or Q&A on AI operators, the human-first way.$2,500+ travel
Custom workIntegrations, a new module, a video, a campaign. Fixed price after one discovery call.Quoted
Matt CrawfordSales, marketing, engineering and neuroscience. Large, messy problems, brought together and made to work.

The SÁSTA promise

This is the worst it will ever be.What you see today is the floor. Every month it gets better, because we keep building and because you tell us what to fix. That's included.

Speed, price and quality.The old line says pick two. We spent a career finding out whether all three were possible. With AI as a tool, an organiser, never a replacement for judgement, it is.

We protect the human.Herb says it's an AI when asked. No medical advice, no invented prices, no health details taken. The decisions stay yours.

Your data is yours.We keep the least we can, delete it on a schedule you set, and log every look at a recording. We could use it for more. We won't. The log would show it.

In it together.If we don't deliver what we promised, you don't pay for it. If we do, the price is the price. It runs both ways.

Reservations
Open 24 hours. A person answers.
Founding pricing · locked 15 Oct 2026 · holds for 2026 signings
No HIPAA, SOC 2 or ISO claims · compliance quoted separately
Per-client clinical program fees are never on this sheet
Write
info@sasta.ai
Visit
sasta.ai · talk to Sally, the front desk
Rates
The one price list, same for everyone, on request
Bring
The idea. We build the system.