Your business, answered. 24 hours a day.
Herb is SÁSTA’s AI operator. For a local service business he runs the front office: answers every customer by chat or voice, takes down every lead, books, follows up and texts you instantly — so you win the job on speed while you’re on the job site.
The work isn’t what costs you jobs.
The phone is.
- A homeowner calls while you’re under a floor. Voicemail. They call the next guy.
- Website form at 9pm Saturday. Nobody sees it until Monday. Gone.
- “How much for…?” chats you never had time to answer.
- An answering service that reads a script and knows nothing about your work.
With Herb, every inquiry is answered in seconds, in your business’s real voice, with the facts you gave him. The moment someone wants work done, you get a text with their name, town, project and number.
You call back. You win.
One employee. Five jobs. Never sleeps.
Herb shows up on your website with a name and a face that fits your business. For a flooring company he’s Walter, a proud old-school craftsman.
Answers
Every customer, day or night, by text or voice — they can just talk to him. Warm, plain-spoken, on-brand.
Captures
Name, town, project, timing, phone and email — in a natural conversation. He won’t drop a lead without a real way to reach them.
Alerts you
The instant a lead lands you get a text and an email. Your whole “system” is: get a text, call them back.
Follows up
No lead goes cold. Herb keeps the thread warm until a real person has picked it up.
Protects your name
He never invents a price, a review or a promise. If he doesn’t know, he says a real person will confirm — and gets their number.
Phone line (optional)
Add a dedicated number and Herb answers calls too — real voice conversations, and he texts the caller your info mid-call.
Meet Walter. He works for a flooring company.
Floors by Jimmy Connors is a family-owned hardwood flooring business in Madison, NJ. Their Herb is Walter — he chats and talks with visitors, answers flooring questions with the company’s real facts, and takes down estimate requests so the team can call back fast.
Go talk to him. Ask him what a refinish costs. Watch him not make up a number.
Hired today. Working tomorrow.
No software to learn. No dashboard. We build him, we run him, you get the texts.
A 30-minute call
We go through your business the way you’d train a new hire: what you do, where you work, how you talk, what to never promise.
We build your Herb
Name, voice, face and the facts. One line of code on your website — or we host a page for you. Live the same day.
You get the texts
You approve him before he meets a single customer. Then leads start landing on your phone. Change anything, anytime, by telling us.
Less than one missed job a month.
Simple, month to month. Cancel anytime. You’ll know it’s paying for itself the first time you win a job you’d have missed.
Chat
- Named, on-brand persona with your real facts
- Text + voice chat — customers can just talk
- Natural lead capture: name, town, project, contact
- Instant text + email alerts to you
- Follow-up on every lead
- We run and update him — no software for you
Chat + Phone
- Everything in Chat, plus:
- A dedicated phone number Herb answers 24/7
- Real voice conversations with callers
- Texts callers your info mid-call when they ask
- Number and 500 call minutes a month included
- Never a missed call again
One-time setup covers building your persona, voice and verified facts, and the test calls before you approve him. The Phone plan includes your number and 500 call minutes a month; beyond that it’s $0.20 a minute, shown on your monthly report — no surprises. Need a whole new website too? Front Door builds run $3,500–7,500 plus the Chat + Phone plan. Texting is opt-in and fully carrier-registered.
Powerful. Never complicated. Never fake.
Truth only
Herb only says what’s true of your business. No invented prices, reviews or promises — ever.
You stay in control
Nothing goes out to the public without your yes. Turn anything on or off by telling us.
Consent and compliance
Texting is opt-in, honors STOP, respects quiet hours, and is carrier-registered before a single message is sent.
Questions people actually ask.
Is this just a chatbot?
No. Chatbots answer FAQs. Herb is an operator: he has your real facts, he holds a voice conversation, he understands what the caller wants, he captures the lead properly, books, follows up, and texts you so a human wins the job. He does things, not just says things — and the same intelligence powers PRISM Media, our media platform.
What if a customer asks something he doesn’t know?
He says so, warmly, and tells them a real person will confirm — then gets their number so you can. He never fills a gap with a guess.
Do I have to learn any software?
No. You get texts and emails. To change anything about Herb, you tell us. That’s the whole interface.
Will he sound robotic?
Go talk to him right now and decide for yourself. He’s built to sound like a great local employee — warm, plain-spoken, a little personality. You pick the name and the voice.
What happens to my leads and my phone number?
They’re yours. Every lead is stored, emailed to you and texted to you. If you ever leave, you keep everything.
How fast can he be live?
Usually the same day as our call. You approve him before he talks to a single customer.
Hire Herb.
Two ways to start: talk to Herb right now and tell him you want a walkthrough — he’ll take your details and we’ll call you today. Or reach us directly.