Herb is an AI employee for local service businesses. He answers every customer by chat or voice, takes down every lead, and texts you instantly — so you win the job on speed while you're on the job site.
Live in a day. From $149/mo. Month to month. You approve everything.
Every inquiry gets answered in seconds, in your business's real voice, with the facts you gave him. The moment someone wants work done, you get a text with their name, town, project, and number. You call back. You win.
Herb shows up on your website with a name and a face that fits your business — for a flooring company he's "Walter," a proud old-school craftsman.
Every customer, day or night, by text or voice — they can just talk to him. Warm, plain-spoken, on-brand.
Name, town, project, timing, phone, and email — in a natural conversation. He won't drop a lead without a real way to reach them.
The instant a lead lands, you get a text and an email. Your whole "system" is: get a text, call them back.
No lead goes cold. Herb keeps the thread warm until a real person has picked it up.
He never invents a price, a review, or a promise. If he doesn't know, he says a real person will confirm — and gets their number.
Add a dedicated number and Herb answers calls too — real voice conversations, and he can text the caller your info mid-call.
Floors by Jimmy Connors is a family-owned hardwood flooring business in Madison, NJ. Their Herb is "Walter" — he chats and talks with visitors, answers flooring questions with the company's real facts, and takes down estimate requests so the team can call back fast.
Go talk to him. Ask him what a refinish costs. Watch him not make up a number.
See Walter live →No software to learn. No dashboard. We build him, we run him, you get the texts.
We go through your business the way you'd train a new hire: what you do, where you work, how you talk, what to never promise.
Name, voice, face, and the facts. One line of code on your website — or we host a page for you. Live the same day.
You approve him before he meets a single customer. Then leads start landing on your phone. Change anything, anytime, by telling us.
Simple, month to month. Cancel anytime. You'll know it's paying for itself the first time you win a job you'd have missed.
We're onboarding our first handful of businesses personally. Founding clients get the one-time setup fee waived and a direct line to the people who built Herb. Month to month, no contract.
One-time setup covers building your persona, voice, and facts (quoted on the call; waived for founding clients). Phone plan includes the number and normal call volume. Texting is opt-in and fully carrier-registered — Herb only texts people who asked.
Herb only says what's true of your business. No invented prices, reviews, or promises — ever.
Nothing goes out to the public without your yes. Turn anything on or off by telling us.
Texting is opt-in, honors STOP, respects quiet hours, and is carrier-registered before a single message is sent.
No. Chatbots answer FAQs. Herb runs your front office: he has your real facts, he holds a voice conversation, he captures the lead properly, and he texts you so a human wins the job. He does things, not just says things.
He says so, warmly, and tells them a real person will confirm — then gets their number so you can. He never fills a gap with a guess.
No. You get texts and emails. To change anything about Herb, you tell us. That's the whole interface.
Go talk to him right now and decide for yourself. He's built to sound like a great local employee — warm, plain-spoken, a little personality. You pick the name and the voice.
They're yours. Every lead is stored, emailed to you, and texted to you. If you ever leave, you keep everything.
Usually the same day as our call. You approve him before he talks to a single customer.
Two ways to start: talk to Herb right now and tell him you want a walkthrough — he'll take your details and we'll call you today. Or reach us directly.
SÁSTA Solutions · New Jersey · HERB. One business at a time.